You will no doubt have been working hard for the last year on complying with GDPR in order to protect your clients’ valuable data. You may have made changes such as; implementing a clean desk policy; clearing old information from your database; or moving to digital instead of paper forms. But have you considered the importance of making sure your clients are protected even when you post on social media? These are just a few things you can do to make a start on minimising the risks…
Your clinic website is the equivalent to your high street shop window display. Often it can be the first point of contact for potential new patients, so it must reflect your clinic accurately and look appealing. It’s crucial that your website sends the right message and has the right information on it that will secure a potential new enquiry.
Now that we are in the midst of February, heading positively towards the Spring, and the time for New Years Resolutions has passed, it’s worth taking the time to regularly reflect back on 2017 and think about how you can continue to build on your business successes this year.
The first month of any new year is typically the month for reflection, evaluation and planning ahead.
It is said that your existing customers are your biggest and best advertisement, and in our aesthetics industry, that couldn’t be more true. Practices of different sizes rely on various methods of enticing new patients into their clinic, whether that’s by word of mouth, carefully designed social media campaigns, or a gleaming website with internet adverts. As part of your patient generation campaign, consider the power of testimonials. A great way of informing potential clients how exceptional your clinic is, is to post your testimonials on your website.
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