Why Aesthetic Response?
If you are a private plastic or aesthetic practice operating in today's competitive market, then you need to be giving serious consideration to the kind of first impression your prospective clients are getting when they initially call your practice to make an enquiry. What kind of service is your current call answering system offering potential patients, and how well are you addressing staffing issues? More importantly, you need to be asking yourself what investment you are making in this critical area of your business, and considering the impact that missed calls is having on the growth of your practice.
There are several options currently available to a business such as yours:
Employing staff to take calls and book appointments for your prospective clients
You can employ your own staff to answer telephone calls, and respond to email enquiries, an option that will involve careful interviewing, and a recruitment process that has a good quality training programme to cover practice information and telephone techniques. It may be that you decide to provide out-of-hours and Saturday cover, leading to the need for extra staffing. This approach can be costly, and often wasteful. Many practices rely on reception staff with basic skills, rather than expert enquiry handlers.
Contract a general remote telephone answering service or virtual office
This will involve sourcing a company to provide a telephone answering service. There are many of these services available, offering this solution at a very basic level. They do not specialise in the area of aesthetic procedures, and will simply provide a ‘live' alternative to an electronic answer machine. Clients' details will be taken and passed on to your practice to be actioned by your staff. There is no specialist knowledge required by the service provider as they are not required to engage your prospective client on anything more than the most basic level. There is the risk that this will not reflect the standards of quality and care that is so important in building a relationship between your practice and your prospective client. An impersonal approach could also be very off putting to a potential new client, who may have taken months to make the decision to call you. These calls are often then forwarded to reception staff with no expert enquiry handling skills.
Another option is to put the answer machine on when your secretary is not in the office, is on annual leave, or is not able to take a call due to the fact that she is on the other line. The problem with this approach is that it considerably increases your risk of losing valuable new clients, and will undoubtedly have an impact on the growth of your business.
So what's the alternative?
At Aesthetic Response we believe we have the perfect solution for your practice needs. AR is a highly-specialised and expert enquiry handling service, which is available sixty six hours a week. Our service can make your appointments for you, engage with your clients and help you to grow your practice. Using AR to handle your calls gives you peace of mind that your prospective patients are receiving the best possible first impression and takes away the worry of missing out on valuable new business.
In addition to the core aspects of our service we can also provide detailed call analysis reports. These reports will enable you to assess any marketing campaigns you are running, and enable you to decide where best to focus your resources as you aim to grow your practice. This can be of invaluable benefit to your business.
"Aesthetic Response handle all the phone and email enquiries for SaferCosmeticSurgery.co.uk and Liberate Cosmetic Surgery in a professional manner and we're very happy with the service that Aesthetic Response provide. We would not hesitate to recommend them for a cosmetic surgery or medical practice."
~ Mavis Wong, Marketing Manager, Safer Cosmetic Surgery