Keeping your finger on the pulse of your business
Gilly Dickons details the steps that clinics should take to carry out a full health check and ensure that they are making the most of their business moving out of the COVID-19 pandemic.
Time is money
Gilly Dickons asks, is outsourcing the key to more time and money?
Why it is vital for your clinic to train front of house staff
Most commonly, the focus on adequately trained staff within aesthetics revolves around the practitioner. Gilly Dickons details the necessity of front of house staff being trained to ensure they are able to answer patient queries as the face of your company.
Gaining an advantage in an increasingly competitive sector
In a sector that seems to be growing day by day, it can be difficult for new clinics to get off the ground, or for well-established clinics to hold on to their clients. In this article, Gilly Dickons explores several ways that business owners can assess the competition and assert their own brand
How to identify your unique selling points
In last month's issue, Gilly Dickons explained the steps practice managers can take to conduct an analysis of their competitors. In this article, Dickons examines how to look at your own practice in order to identify and develop your own unique selling points
How to use the knowledge of your unique selling points
In last month's issue, Gilly Dickons gave some guidance as to how to identify your clinic's unique selling points (USPs). However, identifying your clinic's USPs is futile if you don't then put this information to good use. In this article, Dickons explores how you can do this.
Making the most of the forthcoming festive season: fourteen top tips
For the majority of aesthetic nurses, November and December are often the busiest months in the calendar year. However, with planning and preparation, staff can make time for seasonal celebrations alongside their long days in the clinic, says business development director Gilly Dickons. Based on her experience of handling client calls, she offers valuable advice on task management in the lead up to Christmas.
Ahead of the Competition
Gilly Dickons on how to deal with growing competition in the sector.
WINNER: Aesthetic Response - The e-MASTR Award for Best Clinic Support Partner
Winning the first ever e-MASTR Award for Best Clinic Support Partner was Aesthetic Response.
Gilly Dickons from Aesthetic Response on measuring and accelerating growth in your aesthetics business.
Gilly Dickons explains how to maximise new business and improve your client retention.
Aesthetic Response Company Profile: Aesthetic Med Magazine
Promotional Feature in Aesthetic Med Magazine with testimonials from some of our clients. In association with Clinic Mate.
Ask the Experts
What are the key things my staff should be saying/doing when a potential new client calls the clinic?
Gilly Dickons explores the benefits of collecting figures to boost your business.
A good reception
Gilly Dickons, business development director and founder
of Aesthetic Response on why call management is crucial to
making a good first impression.
Is your practice making an exceptional first impression?
In the highly competitive sector of aesthetics it is very important that you regularly review the quality of your customer service, especially your call handling. ideally you should take this action every three months.
Making a memorable first impression: the key to building and maintaining your clinic
In a sector that is continuing to show solid year-on-year growth, despite the recession, there are more aesthetic practitioners than ever wanting to take their share of the market. However, as the market increases in size, it is harder for clinics to gain and maintain new clients. Gilly Dickons, Founder of Aesthetic Response, stresses the importance and benefits of making a great first impression.